Animation is a term which makes us recollect the funny cartoons, ferocious characters, imitation of real world people and magical styles of text flowing which made us laugh and enjoy the beauty of creativity.
Today, the wonders of animation are used to highlight video marketing campaigns. This exciting video promotion from companies is sure to grab your attention.
The classic marketing formula is also the safest one, AIDA (Attention, Interest, Desire, and Action), and Animation videos fit the outline perfectly. Animation has the dynamism to seize the attention of the customer, and can be used ingeniously in any tone, be it professional, emotional, informative or funny, to create an everlasting impact on the customer.
Types of Animated Videos & How Business Can Use Animation to Increase Their Marketing & Sales.
Explainer Animated Videos
Explainer videos are an innovative part and parcel of visual communication that keeps the focus on your brand and educates potential clients about your product in an interesting way.
Storytelling videos can be used for branding, as a case study, for advertising your product or as a professional bio. You get to decide how the story of your business can impact your customer’s mind.
Video Info-graphics is a step ahead and definitely has a more advantageous side than Info-graphics. The statistical data, facts, figures, and information presented in an interesting way helps the viewers grasp analytics faster. It has managed to make a good impact on consumers and have generated a large number of social shares and have also seen a significant increase in SEO performance.
Whiteboard animation is also referred to as video scribing. It may cost less, but it can be a very powerful branding tool. You can present the company’s complex information in simple illustrations that can help the customer to dive deeper into the product details.
Animated videos can also be used for training and tutorial purposes. It can be used to demonstrate the process as well as the internal working of the product. An animated tutorial video in business can be very interesting for your employee to view as training material.
Product Demo Videos
Product demo videos explain the necessity of the product from the point of invention up to and including the after effects. By using a product demonstration video, you can showcase your product, advertise it, and reach a wider audience. You can add emotion or humor to advertise your product and make your product seem more connected to the viewer.
Health & Safety Videos
Health and safety animated videos can be used to help your colleagues and employees how to survive an accident, a hazardous situation and explain different ways to handle them. The message can be funny, inspiring or affirmative, or convey any mood. These videos are used to share information about a particular scenario, be it an incident/accident, equipment safety operating procedures, safety induction, engineering process, or a 3D walk-through in the industry.
A landing page typically displays an inspiring, humorous or informative video about your product that can act as a star attraction for your web site. Animation videos can be used in landing pages as a home page explainer video that can explain about services. It can also be a promotional video that advertises your product and encourages social shares, or asks you to sign up.
Internal communications ensures that your team is committed to achieving ground-breaking business results by helping improve collaboration, productivity and performance. You could use an animated video to deliver a strong motivational message to your employee or use it as a birthday greeting, it’s your choice. Animated video is one of the most efficient and successful ways to deliver your message.
Animated videos are helping businesses everywhere engage with customers in a more human way in the digital atmosphere, which leads to a better overall brand and more sales. Videos are most effective when they’re short, simple, extremely informative, and funny, to market your business. Video marketing has become one of the most effective and inexpensive ways to promote a brand.
Reasons Why Animated Videos are Effective for Business Marketing
Animated Videos are eye-catching and attention grabbing. Animations in promotional videos makes them entertaining. Consumers are used to the same old advertisement, which makes videos even more exciting and engaging.
Explain your Business Idea in a Few Seconds
Videos can explain your product or service in a matter of seconds! That’s one of the most important benefits of this great tool.
Increases Conversion Rates
Studies show that shoppers who viewed video were 174% more likely to make a purchase.
Boost the SEO Of your Website
Video improves your website’s search engine ranking because most major search engines give preference to pages that include video, and because pages with video are more likely to receive backlinks.
Animated videos are easy to understand and give you the opportunity to promote your brand in a new and profitable fashion.
Improves Customer Satisfaction
Video is simple and easy to understand, so it aids customer comprehension of products and services.
Quick & Simple Message Delivery
Animated videos appeal to everyone. You can simply use an animated explainer video to help potential clients understand how your product/service is used.
Motivate Buyers using Animated Video
Easy to understand and entertaining, they can also be customized to target a specific audience. When you work with a production company and design a video with your target customer in mind, you can create a video that speaks directly to their specific needs and desires.
Improve Search Rankings
Videos and pictures help bring your website to life. With all the information that we have access to today, it takes more than just good copy to draw people in. When a video is present, your customers will spend more time on the page which, in turn, boosts your site on search engine rankings.
Inform & Entertain Simultaneously
Animated videos can be used for any product, service or topic. From a business perspective, the most important reason to engage in video marketing is so you can reach your consumer and educate them about your product/service. From a potential customer’s point of view, they’re more likely to remember the message if they were entertained while being informed.
Show a Little Personality
Animated videos are professional. When you let your target audience know a little bit about you and what makes your company unique, they’ll feel a much deeper connection to your business. This inspires brand loyalty. which is a definite plus.
Have a Salesman Online 24/7
One of the greatest benefits of having an animated video is that it reaches your target audience and makes the pitch for you, even while you sleep.
They’re Easy to Share
There’s no other way to put it: animated videos are fun to watch. And because they’re so enjoyable, people are much more likely to share them with their family, friends and co-workers. Companies have even seen their animated marketing videos go viral.
It’s a Trend with Staying Power
Animated videos are excellent for brand development. Using animated videos is a win/win for both companies and consumers; companies can distribute their informative, engaging, targeted message while consumers get the information they need in an entertaining format.